There is an axiom that goes something like, “What you focus on expands,” and in today’s blog, I wanted to share with your some examples from my life where focus was applied. The converse is also true – what you DON’T focus on declines.
So, this post may be somewhat of a zen-isque retrospective, but if you hang in there, you can hopefully get some useful insights on when and where to use focus.
Living the “Vi Life”
My experiment in Network Marketing
It was in December two years ago that my friend Paige introduced me to a new network marketing company specializing in weight loss milk shakes and related products. The company was called ViSalus on on January 1, 2012, I signed up as an Independent Distributor under their Executive package for $499.
My wife, Carla, actually did not want me doing anything else because it moved my focus. Admittedly, I have issues with adult attention deficit disorder, so she was keenly aware that another ‘distraction’ might not be best for my psychological well being.
Despite her advice for my mental health, I proceeded to become said distributor and gave 100% of my FOCUS to growing the business at my website: http://www.ViFitChallenge.com. I became a poster-boy for weight loss and encouraged others to join me on the challenge.
The result of this focused effort was astounding. Within four months, I became a Regional Director and qualified for a company-paid-for BMW. I also enjoyed frequent travel to lovely destinations such as Charlotte, North Carolina and Miami, Florida to learn and network.
It was during this time that I earned several thousands of dollars and made a great number of friends along the way. In fact, it was one of the most lucrative business experiments I ever tried. That was until…
VIP – The rise of the Storage Empire!
Some of you reading this know my work in Real Estate Investing from my Agelations book and home study courses that I coauthored a few years ago. Since 2004, I have been actively involved in real estate with my FOCUS varing across different properties and endeavors.
One of my more successful ventures was a property my wife and I developed in Fairmont, West Virginia, called “VIP Storage.” This was a small self storage facility built in the community of Boothsville and featured seventy-five lockers.
This original facility was built in two phases between 2009 and 2010; and quickly filled up. For several years, we simply managed a nearly full facility and contemplated how to create a second property near the first one.
In the Summer of 2012 (near the peak of my ViSalus success), we found a location to construct our VIP II facility and began a four month acquisition and planning phase. In October, the deal to purchase the property was finally approved by the bank and from October to April 2014, we spent constructing it and dealing with all of the fallout of excavation, contractor management, public relations, and finance.
Ultimately the combined VIP I and II would be a $700,000.00+ endeavor and pursuing it would take 100% of my FOCUS. The effort nearly killed me and busted my sanity, sending me into depression and driving me AWAY from other successful things, such as ViSalus and writing/authoring.
Proportionally, the more successful VIP II came (from inception to market stabilization), the more I drifted from my marketing work with ViSalus and the less I wrote.
Ultimately, for VIP II to succeed, my ViSalus business had to take the ultimate sacrifice with me not at the helm. The end result was a gradual decline in sales and an increase in attrition (customer dropoffs), since I was not there to actively sponsor and mentor them.
Finding the balance
Now that the development of VIP II is over, brought managers in to help with the day-to-day operation of this. I am still involved, of course, but with significantly less FOCUS.
This frees up my time to pursue one of my loves – writing and author development (i.e. publishing) through the Burning Bulb Publishing cooperative.
Although 2012-2013 noticed a steep decline in book sales and new Burning Bulb Products, I am pleased to say that FOCUS towards Burning Bulb has never been better.
After the completion of VIP II, I helped Burning Bulb with the release of three titles (Vegan Zombie Apocalypse by Wol-vriey, Westward Hoes by various authors, and Boston Posh, also by Wol-vriey.) I also worked on a fourth installment to my DARKENED Vampire Series – Darkened Souls, am developing a comic book with Rich Bottles Jr. and Stuart Brown, and have help Burning Bulb release a new version of its webpage at http://www.BurningBulbPublishing.com and a new Facebook page at http://www.facebook.com/burningbulbpublishing.com .
This, of course, takes a lot of FOCUS, but the one thing I learned over the past two years is to try to balance things and respect that focusing on one may very well mean leaving other wonderful things behind.
Never give up your dreams, but choose your focus wisely.
Until next time, Cheers!